By autiomating tasks AI allows B2B marketers to lower costs, save time, personalise customer engagement and increase productivity.
Top SEVEN B2B Social Media Platforms
Social media is king when it comes to B2B brand awareness and audience reach, audience engagement, customer, and competitor research. According to Hubspot, consumers expect brands to be on about 3.5 different social platforms. About 40% of B2B buyers use social media to help inform them of buying decisions. According to Gartner B2B decision makers […]
FIVE WAYS TO BUILD A CONSISTENT BRAND MESSAGE
Yes, branding is about first impressions. But consistent first and ongoing impressions are everything! Consistency is what keeps your target market and influencers coming back again and again. According to Forbes, brand consistently across all platforms can increase revenue by up to 23%. About 50% of the content created by B2B marketers is focused on […]
FOUR Ways to Attract Mobile Device Leads
In 2021, there were over seven billion mobile users, and this is expected to accelerate in the coming years. About 70% of B2B decision-makers rely on remote or digital interactions to attract leads for their products and services. In 2016, Google started working on mobile-first indexing as most people searched on mobile devices rather than […]
NINE Calls to Action for Instant Leads
What is a call to action? A Call to Action (CTA) is where you tell visitors about the action you want them to take after viewing your Internet, Blog, or social media content. A successful CTA depends on the CTA content, placement, and design. If you don’t have an enticing offer for visitors to act, […]
FIVE Simple Ways to Optimize Your Website for More Leads
Optimising your website to generate sales leads is strategic process. Website visitors are converted into sales leads when they click on a Call-To-Action (CTA) found on your website or blog. The CTA leads them to a landing page that includes a form to collect visitor contact information and an opportunity for follow up. Optimise Your […]
TOP THREE B2B Marketing Channels 2022
Hubspot State of Inbound Marketing Trends collected data from 1,600+ B2B and B2C marketers around the world and across industries showed that about 52% B2B firms said that they currently run marketing campaigns. Social media has become a foremost way for marketing products and services. B2B brands are more likely to use LinkedIn & find […]
FIVE GREAT WAYS TO STAND OUT ONLINE
Content marketing refers to using content such as videos, blogs, eBooks, case studies, market research, case studies, to engage and convert online audiences. By adopting a great content strategy, you can support business long-term aims that may include brand awareness, lead generation, increased revenue, and business growth. “Why add another layer to your B2B marketing […]
FOUR Priceless Benefits of B2B SEO
King Kong defines Search Engine Optimisation (SEO) as the key to ranking your website content in the search engine results page to generate more qualified and cash generating traffic. This makes sense as the higher your B2B firm ranks in search results, the more people view your site and the more leads you will receive. […]
Why Is Social Listening Important?
There are two steps to social listening monitoring social media platforms for issues and comments related to your brand and analysing them to find out how you can respond. Information you can track with social listening includes brand comments, relevant hashtags, competitor mentions and industry trends. The graph below shows the most used social media […]