Social Media is Number One

According to HubSpot “Not Another State of Marketing Report 2021” research findings of 1500 global marketers, social media is now the number one in marketing products and services. This Report shows that personalised social media conversations are the preferred way for fostering community awareness, brand building, engaging and rapport building with customers. When asked how […]

Four Tips for Marketing Your Professional Practice

Author Maria Charlton When I started business in 1989, I planned to focus on marketing professional practices, but the business readiness was not there, so I had to diversify.  But in the last two decades I was privileged to provide marketing services to professional associations, surveyors, accountants, engineers, law firms and more. If you Google […]

TO BRAND OR NOT TO BRAND

A good brand is more than a memorable logo it’s an asset that increases the value of your business, provides staff with direction and motivation, builds reputation, gains distinction and makes acquiring new customers easier. Branding can be defined as the sum totals of stakeholder perceptions of customer service, reputation, advertising, and logo all working […]