The world of B2B marketing in manufacturing and distribution has changed forever. Not long ago, success depended on a good sales team, industry trade shows, and phone calls to key buyers. Fast-forward to today, and the game looks very different: your buyers expect information at their fingertips, seamless digital experiences, and personalised engagement that feels […]
Posts from August 2025
NEXT-GEN PLATFORMS LIKE BLUESKY SOCIAL
Bluesky Social is a new kind of social media platform, one that puts users in control, emphasises transparency, and is built on a decentralised network. But what does that really mean? Unlike platforms like Facebook or X (formerly Twitter), Bluesky isn’t run by one giant corporation that controls the algorithm, your data, and what you […]
Why Clients Stop Doing Business with Their Accountant
A Research Report by MAP Marketing Executive Summary For over a decade, Net Promoter Score (NPS) has been a popular metric for gauging client satisfaction and predicting growth. However, NPS falls short in predicting client retention. MAP Marketing conducted primary research with 150 small businesses in Newcastle, NSW, revealing that over 50% of dissatisfaction stem from: These findings challenge accounting […]