MAP Marketing uses two computer-based
tools - Company Fitness Test
and Porter Market Strategy
to pinpoint your fitness for marketing, market position
and establish an appropriate marketing strategy. These tools
are unique as each involves only one hour of face-to-face contact.
At the end of the consultation a short written report is provided
on the outcomes and acting on these could turn around your business.
BACKGROUND
TO COMPANY FITNESS TEST
Before a company embarks on new marketing campaigns or
introduces new products, it needs to have “fitness”.
An Olympian cannot go to the Olympic Games without being
fit and a company should not embark in a new strategic
direction if it is not fit.
Why you ask? Internal systems and
procedures cannot cope with changes. And internal word
of mouth will sabotage the changes.
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Click
Here to Download the Company Fitness Test.
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The
Organisation Fitness Test is a 17-point assessment of
a company’s fitness. Ideally it needs to be completed
by the major decision-makers.
It only takes 45 minutes to complete and the outcome is
presented in Market
Attractiveness Drivers.
A data projector is the only item
of equipment required. |
PORTER
ANALYSIS
Market value creation potential by market potential (Porter)
analysis
Markets are the source of most stakeholder wealth, and strong
forces from markets are always present which determine the potential
to obtain wealth. Markets can be economically attractive or
unattractive. But value can be won from both kinds – if
the players know the basic rules of the game! Porter analysis
places the rulebook in the hands of business valuers and enables
them to make sound strategic business decisions.
Porter Analysis originally evolved from the work carried out
by Professor Michael Porter of Harvard Business School on the
drivers of market economics.
Porter originally identified 5 drivers of market economics.
Over the years, other drivers have been added, largely by leading
consulting organisations (e.g. Marakon Associates), and the
output variable now used is ‘market attractiveness’
in lieu of the original ‘market economics’.
Click Here For Market Attractiveness Drivers
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