Business Research

Methodologies for Research Projects

• Face to face
• Telephone
• Postal
• Internet
• Focus groups
• Secondary

Reasons to Use MAP Marketing

• Assesses the feasibility of new start-ups
• Adds to the quality of marketing decisions
• Diminishes the risk of bad decision making
• Produces easy to understand reports
• Provides information to improve market performance
• Identifies unique customer appeal of products
• Pinpoints company positioning
• Evaluates advertising effectiveness
• Measures customer satisfaction
• Analyses competitive positioning

Maria Charlton B Com MBA FAMI CPM

• Hands on experience in all fields of market research
• Balance of academic & practical background
• Contract researcher to numerous companies & government
• Experienced in presenting & facilitating
• Excellent verbal & written communication skills
• Experienced director & manger of research projects
• Acclaimed for her ethical & efficient style

Research Projects

• Focus groups for Reverse Mortgage products
• Focus groups for Skills Olympics
• Research on Top Employers in the Hunter
• Research for Top Employers in North Sydney Council
• Tenant Research for Social Housing Group 2011-2014
• Research for Commercial Fishermen's Co-Op
• Member Research for ACSIS Ltd
• NSW Boarding School Research 2010-2014
• Hunter Private School Internet 2010-2014
• RTA Transport Research 2009-2010
• Tenant & Prospect Research for Aspen Property Group
• Hunter Fastest Growing Awards (10 Yrs)
• Research for Hunter Valley Training Group
• Client & Prospect Research for machinemonitor
• The Wanderer Research
• Newcastle Workers Club Member Research
• Lake Macquarie City Council Business Research
• Cessnock City Council Business Research
• Business Research for the Macarthur Councils
• Member, Prospective Member & Competitor Research for the Records Management Association of Australia
• Member, Prospective Member Research for the Australian Libraries Association
• Customer, Prospect and Competitor Research for SKF International
• Customer and Competitor Research for Regional Air Carrier
• Research for CarLovers Carwash Australia

• Market Research and Market Strategies for CarLovers Carwash, Sydney, Melbourne and Brisbane sites
• User Research for Lingard Hospital
• Feasibility for the Lithotriptor
• Market Assessment of a Proposed Tourist Services for Retired Citizens
• Market Research and Positioning of Retirement Facility
• Market Research & Assessment for the Honeysuckle Port Development
• Market Research & Market Strategies for a Private Hospital in North Sydney
• Research for Online Sales Ordering System
• Research for QA System for Medical Practices
• Marketing audit numerous private hospitals