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Australian Signatures
An Australian Gift to Stir the Senses! Featuring recipes from throughout Australia and top travel destinations.
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Get Ahead Kids Magazine
An exciting new bi-monthly magazine that promotes quality educational information and innovations.
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| Click the links below
for helpful Marketing Tips. |
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| PRESS
RELEASES |
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Most readers that read my tips usually want a quick answer in the
first paragraph. For this month’s tip – if you want
a press release published pick ONE or preferably all of the following
topics:
- War
- Pets
- Sex
- Power
- Hard Luck Stories
- Money
- Catastrophe
A badly written press release dealing with all of the above issues
virtually guarantees publication.
In the absence of all of the above issues, it’s essential to
ask yourself
“WHO GIVES A DAMN?”
If the answer is “Only me”, please do not write it.
However, if the answer is:
- My street – send it only to your street
- The local community – send it to your community paper
- The city – send it to the city media
- The nation – send it to national media
- The world – place it in the international media/Internet
Before you exaggerate the importance of the media issue, also ask
yourself –
“HOW
MUCH OF A DAMN WOULD THEY GIVE?”
For example, you are opening up a car grease and oil change franchise
that quickly trains up the young unemployed to provide these services
at half the cost of the competition.
WHO GIVES A DAMN? HOW MUCH OF A
DAMN?
- Car owners who want to reduce car maintenance – care
lots.
- Federal Government agencies responsible for unemployment –
care lots.
- Society – greatly want unemployment to go down.
- Consumers – are always keen to test new products.
NOW YOU HAVE
THE BASIS OF A NUMBER OF MEDIA RELEASE TITLES:
- “New Franchise Decimates the Cost of Car Maintenance”
- “New Franchise Offers Hope for the Young Unemployed”
- “Car Owners Give the Nod to Low Cost Car Maintenance Service”
To Complete the Press Release Now That You Have the Title You Need
to Add:
- Date
- Embargo or Immediate Release
- Sharp short introduction
- Details answering – who, why, when, where and how
- A short quotation
- A brief background on the company and the possible impact
- Contact details
Maria Charlton B Com MBA AFAMI CPM
Managing Director - MAP Marketing
+61 2 4929 7766
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Marketing Diagnostic Tools. [More]
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Maria Charlton's father Spyridon Karmogiannis was part
of the Greek Guerilla War after WWII. [More]
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"Thank you so much for our beautiful new logo. I
didn't think we could ever give up our previous logo.
What a difference when I compare both now."
Anne Nicola & Andrew Andreou - Bibina
[More]
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