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Australian Signatures
An Australian Gift to Stir the Senses! Featuring recipes from throughout Australia and top travel destinations.
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Get Ahead Kids Magazine
An exciting new bi-monthly magazine that promotes quality educational information and innovations.
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Click the links below for helpful Marketing Tips. |
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| ADVERTISING
HEADLINES THAT GRAB & HOLD |
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David Ogilvy, one of the world’s most successful copywriters,
claims that five times as many people read headlines than the body
copy. This being the case, creating the right headline gives you a competitive advantagein advertising copy.
TIPS
ON MAKING HEADLINES GRAB:
- Be provocative ... imagine the headline of a cosmetic surgeon
- "How Much Longer Do You Want to be
Wrinkled?"
- Be gracious ... advertising is an alternative to personal selling
- "Exceptionally
Well Balanced Car Seeks Like Minded Drivers" (John Bevins
for Peugeot).
- Sell your product by focusing on its benefits ... "The
Performance Rolls On and On..." (MAP Marketing for SKF Bearings)
- Keep headlines short ... under 15 words -
"Reeboks Let U.B.U" (Marty Cook)
- Speak the language of your target market ... "Beyond
the Boundaries" (MAP for Monteath & Powys - Surveyors)
- Build your company or product brand through strong headlines
... " A Rare Sight Indeed. Abominable
prints from an Olympus" (Paul Fishlock for Olympus Cameras
- accompanied with a visual of footprints of the Abominable
Snowman)
- Use powerful words to involve your reader ... new, how, you
... "You Can't Eat Atmosphere”
(Horn & Harbart). “It's Not Fancy. But It's Good"
(Ed McCabe)
- Arouse visual images in the reader’s mind ... "We
Stole Their Land, Their Buffalo and Their Women. Then We Went
Back for Their Shoes’ (Tim Delaney for Timberland)
- Use emotional words...."Do This or
Die" (Bob Levenson)
- Arouse curiosity ..."Astronaut Wanted
No Experience Necessary" (Simon Dicketts for Juno Mission)
- Avoid using superlatives such as fantastic, amazing, unbelievable
as these do not resonate with readers.
- Use positive, motivating words ... imagine, inspire, prestige,
cheer, energise, seduce, supreme, princess, king, wise, supreme.
- Use contradictions... "A Few Encouraging
Words for the Totally Incompetent" (Nei French for Beck's)
Maria Charlton B Com MBA AFAMI CPM
Managing Director - MAP Marketing
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Marketing Diagnostic Tools. [More]
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Maria Charlton's father Spyridon Karmogiannis was part
of the Greek Guerilla War after WWII. [More]
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"Thank you so much for our beautiful new logo. I
didn't think we could ever give up our previous logo.
What a difference when I compare both now."
Anne Nicola & Andrew Andreou - Bibina
[More]
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